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Combining Anglian Water’s customers’ subjective preferences with their willingness to pay for water quality improvements

May 2017 - October 2017

This project proposes to integrate the results obtained from a stated preference choice experiment with results from a Q-Method analysis, to help Anglian Water better understand the subjective viewpoints underlying their customers’ willingness to pay for water quality improvements. As such, this project will deliver a step change in Anglian Water’s understandings of non-market environmental valuation and will provide vital insights on customers’ attitudes, ahead of Anglian Water’s customer engagement leading into the forthcoming Price Review.

This project will also analyse the subjective values for river water quality held by, and motivating, key stakeholders and experts external to Anglian Water. This will enable Anglian Water to improve its understanding of those stakeholders’ priorities and will provide insights into how more effective communication and information dissemination strategies may be developed.